Affiliate marketing is an agreement between a seller and another company that gives the Affiliate a sales commission for the promotion of one product or product range for the other company. Amazon affiliate programs are an example of this type of marketing. In addition, parties to a joint venture may, in certain circumstances, be considered partners. Websites and services based on Web 2.0 concepts – blogging and online interactive communities, for example – have also had an impact on the world of affiliate marketing. These platforms improve communication between distributors and associated companies. Web 2.0 platforms have also opened affiliate marketing channels for personal bloggers, authors and independent site owners. Contextual ads allow publishers with less web traffic to place affiliate ads on websites. [Citation required] An affiliate is generally not part of the company with which it is linked. It is a separate company, an independent contractor.
While another business may be bound by ownership, this property does not mean total control. Relevant websites that attract the same audiences as the operator, but do not compete with the operator, are also potential affiliates. Existing suppliers or customers may also become recruits if this is reasonable and does not violate any legislation or regulations (for example. B for pyramid systems).