Learn how to perform useful analytics without personal data. We have activated the IP anonymization function on this website. This will reduce your Google IP address within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transferred to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and reduced. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide the website operator with other services related to website use and internet usage. The IP address transmitted by Google Analytics by Google Analytics is not merged with other Google data. This means that to ensure that your data processing with Google Analytics is lawful, you must sign a Standard Contractual Clause (SCC) with Google. Google is already using this solution: they have also updated their data retention controls to allow Google Analytics users to manage the retention and deletion of stored data. Google Analytics automatically deletes user and event data that is older than the selected retention period. 9.2.2 Google`s sub-topic on-demand assistance. Google will help the customer (taking into account the type of processing of the customer`s personal data) to fulfill its obligations under Chapter III of the GDPR to respond to requests relating to the exercise of the rights of the data subject by: They also provide for the launch of a new user deletion tool, with which Google Analytics users erase all data related to a single user (e.g.B. .